In the market of India and Nepal, the revolutionary bikes like Pulsar, Platina and Discover are the product of the company called Bajaj. Not only in India and Nepal but also in other countries like Egypt, Brazil, Africa and  Indonesia, Bajaj have a huge market.

In Nepal and India Pulsar and Platina are the top selling bikes of Bajaj.

In this blog we will share you the incredible journey, International partnership and legendary motorbikes of Bajaj.

Bajaj auto was established in 1945 , when Kamal Nayan Bajaj started to trade two wheeler and three wheeler to sell in the name of Bachraj Trading Corporation. Initially, this company used to trade a motorbikes from Europe and sell it in Indian markets. After the independence of India, In 1959, taking a license from India government, Bajaj started to manufactured the two wheeler and three wheeler vehicles and also signed a partnership deal with a Piaggio an Italy company. Within this deal, Bajaj got a license to manufacture and sell a Vespa scooter. Vespa was a succesful product of a Piaggio that has a huge market in Europe since 1946 and was loved too much. In India and Nepal also, Vespa got a good response in the  market. From the inspiration of a Piaggio Vespa the world famous scooter, Bajaj also launched it’s first scooter Chetak in 1972. After API Lambarta, Chetak became a second most popular scooter in Indian market. 150 CC, 2 stroke engine, 7.5 BHP power and with Four gears was designed for total Indian market.

After the hit of Chetak, Bajaj also started manufacturing the different Vespa based segments like, Super Scooter and M15 Moped which was a huge success in market. Till early 80’s Bajaj scooters was a relaible and popular brands in Indian market.

Till that time, Rajdoot 350, Suzuki AX100, and HeroHonda CD100 was already launced in Indian market which was more fuel efficient, capable  and premium motorbikes than Bajaj scooters in Indian market.

In the field of Motorbikes, Bajaj discovered it’s first motorbike in 1986 with the partnership of Japanese Kawasaki company and launched a KB 100. KB 100 was based on Kawasaki K H1 dot 5. But was introduced with 97 cc instead of 125 cc which produced 10 BHP power and 10 NM Torque power. It was one of the long lasting and strong bike of Bajaj in Indian market. The stability of this bike on road was more than any other bikes. Bajaj homeland Maharashtra and some regions of south India has a good response on Bajaj KB 100 but was not that popular and loved like Yamaha RX 100 and Suzuki Sogan in all over India.

After this in 1997, Kawasaki Bajaj launched a Boxer in Indian market and a Caliber in next year. These both were light weight and committed motor bikes. Boxer has a 99 CC engine and caliber has 111 CC engine. Boxer was designed as fuel efficient and reliable and Caliber was introduced to youths. These bikes could go up to 95 KM/Hr and was much impressive at that time. Caliber was highly successful in Indian market and was sold up to 100000 (One lakh) units within a year.

Though the caliber was successful, the over all market position of Bajaj was gradually decreasing. Hero Honda, Suzuki and Yamaha motorcycles were higly impressive and could attract the customers rather than Bajaj scooters and bikes.

In this situation, Bajaj was in need of new strategy and powerful vision. Rajiv Bajaj gave that powerful vision and strategy to Bajaj. He has completed his engineering in 1990 and joined Bajaj Auto. In his first 5 year, he command manufacturing and supply chain. And in 1995 he was assigned for R&D program. At that time, Hero Honda was most popular all over India. And Bajaj has a high competence in the same category market. That’s why Rajiv Bajaj took a gold move and started to work in different strategy. After a year of work and effort, Bajaj discovered a pulsar 150 and 180 in Indian market in 2001. With Long wheel based, powerful body, fuel efficient, strong and big engine and muscular styling pulsar was a premium bikes. The disc brake, stands and indicator has created a separate identity of Bajaj pulsar. In Mileage pulsar was abit backward in other 100 CC segments but with great appearance, powerful performance and unique features pulsar got a best market response. Due to the tough and reliability of pulsor, Indian army gave an order of 1500 Bajaj pulsar bikes.

The different strategy of Rajiv Bajaj was highly successful. And due to this strategy Bajaj again got a good space in Indian market in the early’s of 2000. After this, Pulsar worked on minor upgrades on regular basis.  and it’s sell also has increased slowly.

After some years in 2007, taking a new step Bajaj worked on its new look and powerful engine and launched pulsar 200 and 220. These bikes were really good looking and stylish. Especially 220 has a semi fairy design which attracted a lot costumers. Due to  Powerful engine, premium features and attractive designs 220 was a hit in market. Within 2010, pulsar was a successful brand among youngsters. In commuter segment Bajaj also offered a unique bikes like Discover and Platina which got a good response from customers. With these commuter segments bikes  and premium segments pulsars, Bajaj became a a second big two wheelers manufacturing company in India.

Bajaj also exports a large number of motorbikes in foreign countries. After Study and Market Research in other countries,  In 2007, Bajaj partnershiped with Austrian company KTM and together they developed a Duke 390 and 200. After introducing these bikes in Indian market. Bajaj started manufacturing pulsar NS 200 in 2012  and pulsar RS 200 and AS 200  in 2015. A new era has begun with the help of their technology. Due to Modern sporty design and good performance these bikes were highly successful in market except AS 200. AS 200 was not liked too much and Bajaj discontinued the production of this bike.

In premium bike segment, beside Pulsar, Bajaj created a Dominar 400 at the end of 2015.  It is one of the most powerful and premium bikes for Bajaj . After this, In 2017, Bajaj partnership with Birtian Triumph Motors. Under this partnership both companies will develop mid engine capacity bikes in future. In 2021, Bajaj introduced F 250 and N250 and announced a full upgrades of all Pulsor versions. Currently Bajaj has already started selling pulsar F 250, N 250 and pulsar N 160 in Indian market.

Bajaj is also set to launch KTM and Pulasr a e-segment bikes in future which could be a new era in two wheelers industry in Indian market.

From Chetak, to Boxer, Pulsar and Dominar, Bajaj has a huge list of two wheelers in Indian market.

Among these which has became yours and yours families favorite bikes do comment and share your story with us.

Read:- The Evolution of Two-wheelers in Nepal

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